Privacy Policy

Data Protection Commitment

Your Privacy Is Our Priority

Prismix operates with unwavering commitment to protecting the personal information entrusted to us by customers who choose our interchangeable lens eyewear systems. This comprehensive privacy policy outlines our data collection practices, storage methodologies, usage protocols, and the rights you maintain over your personal information throughout your relationship with our brand. We recognize that privacy concerns represent legitimate considerations in modern digital commerce, and we have structured our operations to provide transparency at every stage of data handling. Our approach complies with European Union General Data Protection Regulation standards, Polish national data protection laws, and international best practices that exceed minimum legal requirements, reflecting our belief that customer trust forms the foundation of sustainable business relationships in the premium eyewear market.

Information We Collect

During your interactions with Prismix, we gather various categories of information necessary for providing our products and services effectively. When you create an account or complete a purchase, we collect identification data including your full name, delivery address, billing address, telephone number, and electronic mail address, all essential for order fulfillment and customer communication. Our systems automatically record technical information about your device and browsing behavior, including IP addresses, browser types, operating systems, page view sequences, and time spent on specific sections of our website. This technical data helps us optimize site performance, identify technical issues, and understand how customers navigate our digital storefront. When you interact with our customer service team through various channels, we maintain records of these communications to ensure continuity in support and to improve our service quality based on recurring customer inquiries and concerns. For customers who voluntarily participate in our review and feedback programs, we collect opinions about product quality, fit, functionality, and overall satisfaction, though such participation remains entirely optional and never influences your purchasing rights or warranty coverage.

How We Use Your Information

The personal data we collect serves specific, legitimate business purposes that directly benefit your experience with Prismix products and services. Order processing represents our primary data utilization, where we employ your contact and payment information to confirm purchases, arrange shipping logistics, coordinate delivery schedules, and provide post-purchase support for warranty claims or product inquiries. We analyze aggregated browsing patterns and purchase histories to refine our product development strategies, ensuring our interchangeable lens systems evolve according to genuine customer preferences rather than speculative market assumptions. Marketing communications utilize your contact information only when you explicitly consent to receive promotional materials about new collections, special offers, or educational content about eyewear care and lens selection, with every communication containing straightforward unsubscribe mechanisms. Customer service interactions reference your purchase history and previous communications to provide contextually relevant assistance without requiring you to repeatedly explain your situation to different team members. We occasionally conduct quality improvement surveys and product testing opportunities, inviting participation from customers whose purchase patterns suggest interest in specific product categories or features, though such invitations never carry obligations or affect your standing as a valued customer.

Data Storage and Security

All personal information collected through Prismix channels resides on secure servers located within European Union territories, ensuring compliance with regional data sovereignty requirements and providing legal protections under EU privacy frameworks. Our infrastructure employs multiple security layers including encrypted data transmission, restricted access protocols, regular security audits, and comprehensive backup systems that protect against both external threats and internal system failures. Access to customer data remains strictly limited to personnel who require such information for legitimate business functions, with all team members receiving extensive training in privacy protection and data handling best practices. We implement automated monitoring systems that detect unusual access patterns or potential security breaches, triggering immediate investigation protocols and, when necessary, customer notification procedures that exceed legal minimum requirements. Our data retention policies balance operational needs with privacy principles, maintaining active customer records for the duration of your relationship with Prismix plus additional periods required by applicable tax and commercial regulations, after which information undergoes secure deletion processes that prevent unauthorized recovery. For customers who terminate their relationship with our brand, we provide clear procedures for requesting complete data deletion, executing such requests within legally specified timeframes while preserving only those records required by mandatory financial regulations.

Third-Party Services and Data Sharing

Operating a modern e-commerce platform requires integration with specialized service providers who assist in various aspects of our operations, necessitating limited data sharing under strict contractual protections. Payment processors receive transaction information essential for completing financial exchanges, operating under their own rigorous security standards and regulatory compliance requirements that match or exceed our internal protocols. Shipping carriers obtain delivery addresses and contact information necessary for logistics coordination, using this data exclusively for fulfillment purposes and destroying it according to their retention schedules aligned with transportation regulations. Analytics platforms receive anonymized browsing data that helps us understand aggregate user behavior patterns without identifying individual customers, providing insights that drive website improvements and user experience optimization. We never sell customer information to third parties for their independent marketing purposes, maintaining firm separation between our customer relationships and external commercial interests. Any data sharing arrangement requires contractual agreements that specify permitted uses, mandate equivalent security measures, and prohibit unauthorized secondary uses that would violate your reasonable privacy expectations. When legal processes such as court orders or regulatory investigations require information disclosure, we carefully review such demands for legal validity and scope, resisting overly broad requests and notifying affected customers when legally permissible.

Your Privacy Rights and Controls

European privacy regulations grant substantial rights over personal information, and Prismix provides straightforward mechanisms for exercising these entitlements regardless of your geographic location. You maintain the right to access complete records of personal data we hold about you, receiving comprehensive reports that detail information categories, collection sources, usage purposes, and any third parties who have received your data under our service agreements. Data correction rights allow you to update inaccurate information or supplement incomplete records, ensuring our databases reflect current circumstances and preferences that affect how we serve your needs. Deletion requests trigger systematic removal of your information from active systems, subject only to legitimate retention requirements imposed by financial regulations or pending legal obligations that prevent immediate destruction. You can object to specific data processing activities that rely on legitimate interests rather than explicit consent, requiring us to demonstrate compelling grounds for continuation or immediately cease the contested processing. Data portability provisions enable you to receive your information in structured, commonly used formats suitable for transfer to alternative service providers, facilitating seamless transitions if you choose to discontinue your relationship with Prismix. Marketing communications can be halted instantly through unsubscribe links embedded in every promotional message, with preference changes taking effect within forty-eight hours across all our communication channels.

Cookies and Tracking Technologies

Our website employs cookies and similar technologies to enhance functionality, personalize experiences, and gather analytical insights about site usage patterns. Essential cookies enable core features such as shopping cart functionality, account authentication, and security measures that protect against fraudulent activities, operating without requiring explicit consent because they facilitate services you specifically request. Performance cookies collect anonymous information about page load times, error rates, and navigation patterns, helping our technical team identify optimization opportunities and resolve issues that impact user experience. Functional cookies remember your preferences regarding language selection, measurement units for product specifications, and interface customization choices, eliminating repetitive configuration during return visits. Marketing cookies track your interactions with promotional content and advertising campaigns, allowing us to assess campaign effectiveness and avoid showing you repetitive messages about products you have already purchased or explicitly rejected. You maintain complete control over cookie preferences through browser settings that allow selective acceptance, periodic deletion, or total blocking of tracking technologies, though some restrictions may limit website functionality or require manual preference reentry during each session. Our cookie consent interface presents granular controls that enable acceptance of specific cookie categories while refusing others, respecting your individual comfort level with various tracking practices.

Questions About Your Data?

Contact our privacy team for information about your data rights

Contact Privacy Team